Since its creation in 1903, Buick has been a long Essays - Transport

Since its creation in 1903, Buick has been a long Essays - Transport Since its creation in 1903, Buick has been a long standing giant in the automotive industry. Overcoming bankruptcy just one year after its creation, Buick quickly became " the N umber one producer of automobiles in 1908 , surpassing the combined production of Ford and Cadillac, its closest competitors (Gustin,1993) . " Buick is known for many things; such as the creation of the overhead valve engine or its widely known smooth engines, but Buick is also known to have a reputation for wide bodied boat like vehicles that only elderly people drive. Over the years the reputation of Buick has stayed the same, its an old people car, the "Grandpa of Automobiles (Gustin, 1993) ". But in more recent times, they have changed their whole marketing strategy and have caught the attention of the younger generations with advancements in technology and release newer models with turbocharged engines. These changes however did not change how Buick handles its busine ss, they have attracted younger consumers, but have stayed true to their core market. To attract a younger generation of consumers, Buick had to test out the market in some of the following segments: market value, age on consumers, advertising, popularity, and technological necessities. They had to evaluate exactly how to go about these categories, without jeopardizing their reputation and could not risk losing out on the younger consumer market. Primarily an elderly vehicle, they had to embrace the idea of changing up their entire marketing platform. The company had to remove the image of only elder drivers driving Buicks. The advancements in the physical look of the vehicle also helped with the changing of consumer minds. Buick also launched a series of commercials where the slogan was "Is that a Buick" coming out of the mouths of many young people but also older people, showing that they have revamped their lineup and its indistinguishable as just an old person car. Changing the internals of the vehicle, with newer technologies has also changed the market value for Buick, Including the newest advancements that every company is going for: Apple Car Play and Wireless QI Charging. These new features, and physical changes were only some of the steps to revamp the marketing of the company. Revamping the marketing platform came with the collaboration of Zach King," a trick cinematographer who works in a medium called Vine (Bond,2014) ". King used his fame and notoriety on the social media app to advertise for Buick, and quickly gained them more viewers and followers on social media platforms. King was able to reach the younger generations of consumers, using cinematic enhancements to make the vehicle more likeable. " The average age of the of a Buick buyer was 60.3, the highest of all mainstream makes, and second only to Lincoln, which IHS classifies as a luxury brand. (Bond,2014) " This is a statistic that Buick wanted to change. They researched the market and did surveys on what consumers would like to see in their product. "We're attacking head-on the false familiarity of Buick being an old person's brand . (Colias,2014) " That is the new marketing plan created by Buick-GMC Chief Duncan Aldred. Buick is part of the General Motors family including GMC, Chevrolet, and Cadillac. Since its revamp and relaunch the Buicks sales went up twelve percent from its previous position, while Cadillac dropped to negative two percent in sales. Further on since the revamp, in the second quarter of the following sales year, Buick had an unprecedented number of new customers. " Most Buick newcomers came from Chevrolet at seventeen percent, followed by GMC nine percent, Ford five percent, Toyota four percent and Honda and Cadillac with three percent each. (Colias,2014) " These numbers reflect how well Buick has done with their marketing and research. The numbers that stick out most are the Chevrolet, GMC, and Cadillac, owned by the same parent company, but Buick has now taken over as the preferred child in the family. Some may ask why Buick did a complete switch up all at once instead of over a few year time span. The answer may not be as simple as we would like to think, but in the opinion of

Sample Classroom Rules for Teachers

Sample Classroom Rules for Teachers When designing your classroom rules, keep in mind that your rules must be clear, comprehensive, and enforceable. And then comes the most important part... you must be consistent in enforcing them all the time, with every student, using predictable and delineated consequences. Some teachers suggest writing the class rules with your students, using their input to create buy-in and cooperation. Consider the benefits of strong, teacher-determined rules that are not viewed as negotiable by the people who must follow them. Weigh the pros and cons before deciding which method to employ. State your rules in the positive (no donts) and expect the best from your students. They will rise to the high expectations you set starting from the first minute of the first day of the school year. 5 Simple Classroom Rules Here are the five classroom rules that are simple, comprehensive, positive, and clear. Be respectful to all.Come to class prepared.Do your best.Have a winning attitude.Have fun and learn! Of course, there are many variations of classroom rules that you can follow, but these five rules have been a staple in my classroom and they work. When looking at these rules, students know that they must respect each and every person in the classroom, including me. They also know that it is essential to come to class prepared and ready to work and do their best. In addition to that, students must enter the classroom with a winning attitude, not a pessimistic one. And finally, students know that learning should be fun, so they need to come to school every day ready to learn and have some fun. Variations of the Rules Some teachers like to be more specific in their rules, such as hands must be kept to yourself at all times. Bestselling author and Teacher of the Year Ron Clark (The Essential 55 and The Excellent 11) actually recommends having 55 essential rules for the classroom. While that may seem like a lot of rules to follow, you can always look through them and choose the rules that suite your classroom and your needs.   The most important thing is to spend time before the school year starts determining which rules fit your voice, personality, and objectives. Think about what you want your students to do and keep in mind that your rules must suite a large group of students, not just a few individuals. Try and keep your rules down to a limit between 3-5 rules. The simpler the rules, the easier it is for students to remember them and to follow them. Edited By: Janelle Cox

Compare 2 articles Article Example | Topics and Well Written Essays - 750 words

Compare 2 articles - Article Example They discussed topics concerning ways of reviving comparative education, nature and importance of comparative education, techniques of teaching comparative education, and popular forms of research in comparative education. He argued that first hand visitation was necessary in order to incorporate in comparative education study. Later on, he professionalized the society. By becoming professional, they wanted to be seen as a group of serious, scholarly-minded people with an elevated level of research, teaching, and publication (Brickman, 1968). He also made his own definition of comparative education. Moreover, he incorporated international education and comparative education under the domain of the history of education. He also opposed to the application of statistical and scientific tools in comparative education. Furthermore, Brickman dedicated most of his academic life to editing journals and various publications. Apart from editing different academic works, he advocated for making use of logics in assessing the arguments, claims, and reasons of individuals, as opposed to people themselves. Paulo Freire was born in Brazil in 1921 at Recife. His father was a successful banker who suffered bankruptcy due to the 1929 Wall Street crash. The family’s financial problems forced them to move to the countryside where they lived the life of peasants. Freire spent the greater part of his life trying to liberate the oppressed. He did this by advocating for education that enhances critical thinking; opposing straight restrictions to freedom, and pointing toward liberation of students and teachers all over the world. In Pedagogy of the Oppressed, he draws attention to ideological or political duty of education. In this work, he brings out versatile themes such as dialogue, the banking concept of education, and oppressive education. Erwin Epstein and other individuals opposed Brickman’s proposal of changing CES to CIES. Brickman had incorporated

Human Resources Management Essay Example | Topics and Well Written Essays - 750 words - 1

Human Resources Management - Essay Example In this case, there are many legal, ethical and HR issues to address; issues of legal liability, bribery and workplace bullying. This case highlights the recent exposure of sexual assault allegations against sports professionals and the actions taken by club presidents, members, the media and the police in regards to dealing with the issue appropriately. The legal issues raised by this particular case include duty of care, bribery, and preventing the course of justice. If the Carringbush Cheetahs Football Club give the woman $20,000 as â€Å"hush money† (Stone 2010 pp539) they would be commenting illegal bribery. Also, by ‘paying her off’ they are preventing the course of justice. The club have a duty of care not only to their players but to the alleged victim and the public. They are committing a crime by covering up the incident. In Australia, there have been similar cases involving the use of â€Å"club members’ money paying for court trials, settlement s and even private detectives to follow and build up a file against alleged rape victims† (Krien 2011). ... ng similarities to St Kilda coach Ross Lyon when he tried to distance the club from a police investigation into allegations of a rape cover-up in 2011 (McMahon & Hunt 2010). As well as these legal and ethical issues, from the HR perspective, workplace bullying is present with Troy Sanders pressured into agreeing to bury the accusations and bribing the woman. The Workplace Health and Safety Act 1995 (1(a)(b)) defines ‘workplace harassment’ as when a person is subjected to repeated behaviour by a person, employer, co-worker or group of co-workers that a reasonable person would consider to be intimidating (Jones 2009 pp14). Troy can seek remedy for workplace harassment under common law for breach of duty of care or under Occupational Health and safety legislation. However, it is unlikely he would choose this action as in sport societies there is a strong â€Å"family† subculture (Krien 2011). An incident like this would be seen as â€Å"testing loyalty† and Tr oy’s allegiance would be rewarded (Krien 2011). It has been suggested that sporting clubs, such as the Carringbush Cheetahs, adopt more â€Å"vigorous education programs† and HR strategies to teach the players acceptable social behaviour as well as to protect them from â€Å"predatory behaviour† (Silvester 2010). Since players are seen as role models in the eyes of the public, they then have the responsibility to behave appropriately, as does the club. It is unfortunate this is not always the case. Response to the Case Study Answer: I agree with most points raised by the answer to the case study above. The analysis rightly points out that the case in question is typical of many sexual transgressions that male sports professionals are making a habit of. It also correctly identifies the numerous facets to the case,

Strategic Recommendations for Red Bull

Strategic Recommendations for Red Bull Keeping the Red Bull Flying - Strategic Recommendations to Build  the Brand and Drive Revenue Growth Since its launch in 1995 in Austria, Red Bull has, in essence, created the hip and fashionable category of â€Å"functional energy drinks†. Its marketing program has been the epitome of â€Å"buzz† marketing in which pull strategies are utilized to expand product distribution methodically on a global scale. The promotion of Red Bull has been pure and focused on the elements of the product: the distinctive silver and blue 250mL can, the singular marketplace offering, the unique logo and underlying mantra â€Å"Energy Drink† followed by a campaign of selective introduction to the particularly â€Å"cool† consumers via sampling and endorsement by personalities synonymous with the brand personality of the product. Judging by results alone, the remarkably consistent (albeit with the notable inconsistency of the United Kingdom product introduction) marketing plan has been a tremendous success as evidenced by the entrance of so many â€Å"me-too† products. Despite the entry of the â€Å"big dogs† (i.e., Coca-Cola, Pepsi, et al), Red Bull had managed to achieve sales of near $1billion by the end of 2001. The success of the bran is also evident by the exorbitant price premium that consumer are willing to pay ($1.99 $3.00) for just 8.3 fluid ounces of product that was until recently, only available in a single serving (initial offering of 4- packs retained the pricing per ounce of the single serving size). The targeted audience for this product is, â€Å"anyone†¦ who is fatigued [mentally or physically].† Despite this shotgun approach, penetration is far deeper in younger demographics, especially the 14-19 groups (65% in Austria, 28% in the UK). A large part of the product’s continuing success is the uniform consistency of the brand image as it is positioned in each market. Competing on the basis of a premium product consumable by anyone with the universal need to reduce fatigue, the product has taken first-mover advantage and remained on top by the maintenance of a premium product that fulfills a ‘commoditized-niche’ need of the consumer. In terms of the Red Bull’s competitive position, the emergence of the category and the success of Red Bull has created a highly competitive field of me-too and novel products. Despite this competition, Red Bull remains a large but niche product that has become a powerful â€Å"original† brand. Threats to their market position include the wake of new and existing products from companies with deep pockets, extensive distribution networks and substantial marketing prowess – some of the 75% (in the UK) market share will be lost (Choeke 2005, p.3; Clark 2005; Euromonitor 2005, p. 3). The opportunities that Red Bull has are a direct result of their weaknesses: a single product made in a single location. This is the epitome of the clichà © that warns against putting all one’s eggs into a single basket. As a consequence, Red Bull places a strong emphasis on conservative inventory strategies by having 45 – 60 days of products at distribution centers (in the US) (Modern Materials Handling 2005), p. 11). While the emphasis on being at the shelf is admirable, this represents a significant (up to almost 17%) of ones annual volume sitting around – 17% of one’s annual revenue tied up in accounts receivables. To continue to build upon this success, it is recommended that Red Bull consider a two-fold strategy. First, there is considerable equity in the brand and the beverage that can be leveraged significantly in a brand extension of a product such as an ‘energy bar’. The key risk of this strategy is that the pure, singular product offering of today will be diluted. Despite this risk, the extension of what Red Bull actually represents does not necessarily dilute but can likely reinforce the idea that the brand of Red Bull represents, â€Å"what you consume [not just drink] when you are fatigued† versus the more restricted â€Å"drink† cateogory. By redefining the frame-of-reference, the category can be effectively extended and a like-branded product such as â€Å"Red Bull Solid Fuel† can effectively capture money left on the table while presenting minimal risks for damaging the current substantial brand equity of the beverage product alone. This brand exte nsion is compatible with the spirit of the current product, a key factor in the likelihood of consumers accepting and even embracing an additional product (Yeung Wyer 2005, p. 495). An alternative to â€Å"SolidFuel† is an additional beverage such as a sports drink. While this is a legitimate possibility, the risk of brand dilution is greater as both products are beverages though intended for different consumers. SolidFuel is a different but related category that seeks to gain a larger share of wallet though not necessarily expanding the existing customer base. This product will complement rather than potentially compete with the original Red Bull product and utilize the paradigm of a â€Å"branded house† rather than a house of [potentially competing] brands (Aaker Joachimsthaler 2000, p. 9), In addition to efforts to grow revenues through brand extensions, an additional recommendation alluded to earlier, it that Red Bull should expand production from solely Austrailia to a site in Europe and North America. By having a single facility to product product for a globe, unnecessary costs are being built into the supply chain. In addition to being forced to produce, manage, move and store massive quantities of material, there is the presence of a great deal of risk if something should happen. With but a few additional sites, risk can be virtually eliminated and distribution and holding costs significantly reduced. To address the concern of the fact that Red Bull is perceived to be a niche’ product, it is recommended that a action be taken to build brand awareness and specifically to penetrate both deeper and in additional demographic segments, it is recommended that Red Bull develop mass media advertisements such as television spots. These clips should feature a key â€Å"fatigue driver†. By this, it is meant that activities besides extreme physical exertion should be utilized such as: A long road-trip – This should feature a middle-aged, yet well-groomed commercial truck driver that focuses on a route map. This map should prominently feature a long line which traverses several states. Further, this individual should eschew coffee, instead, he should be shown enthusiastically consuming a Red Bull . A series of ‘relentless’ meetings – This clip should show a clock indicating an early hour and a business meeting ‘in progress’ that, according to the clock, keeps going. Similar to the above example, the shot should demonstrate that Red Bull is an attractive alternive or substitute for coffee and could also play upon the feature s of consistent quality of Red Bull (versus the variance of a secretary’s coffee making skill). A grueling school assignment – The obvious shot would include a study group at a late hour†¦ just beginning to study for a major test of solve a lengthy problem. Of course, Red Bull is there. Each of the above scenarios are representative of mental or physical fatigue and the â€Å"break-through† that can be attained by the key benefits and attribute of the Red Bull product. These also particularly lend themselves both to brand extension and extensions of the current ‘most likely to use’ demographic segment. In summary, Red Bull has seen seemingly indefatigable success of a single product. By taking steps to simultaneously launch â€Å"SolidFuel†, the result will be the success that is achieved simply by meeting the already expressed needs and desires of the marketing with a product that is positioned to leverage the current awareness, recognition, and image of the current product. As this strategy entails the creation of a category-extension, there is minimal risk of the dilution of the powerful core brand value and the image that is currently held. Further, to maintain and even build the markets for these products, Red Bull should move away from the successful cartoon-type advertisements and focus on the â€Å"next thing† for a fickle consumer mass. This advertising should be of an experiential nature that focuses on situation in which Red Bull [products] can be utilized for a key benefit while each advertisement â€Å"closes† with a central brand reinforcing image such as the Red Bull logo. Works Consulted Aaker, D., and Joachimsthaler, E. (2000, Summer). â€Å"The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge†. California Management Review, (42)4, pp. 8-23. Choeke, M. (2005, October 11). â€Å"Coke Eyes Red Bull with Launch of Still Energy Drink†. Marketing Week. October 11, 2005 edition. Clark, N. (2005, December). â€Å"Coca-Cola adds Taurine to Product†. Marketing, December 14, 2005 edition. Euromonitor. (2005, December). â€Å"UK Market for Functional Drinks†. Euromonitor – Market Research Monitor. Accessed online March 9, 2006. Modern Materials Handling. (2005, December). â€Å"How Red Bull Puts a Charge in It’s Supply Chain†. Modern Materials Handling, p. 11. Yeung, C., and Wyers, R. (2005, November). â€Å"Does Loving a Product Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations†. Journal of Marketing Research (42), pp. 495-506.

English Essay

What does Emerson think of people who call for consistency in thought and action and who fear being misunderstood? ? He believes being foolish is ridiculous and for little minds, and that you should speak your mind uninhibited, and that being misunderstood is not necessarily a bad thing. Many of history’s great minds were misunderstood. 5. Emerson makes many of his points through a series of figures of speech – comparisons between two things that are basically unlike. In â€Å"Self-Reliance† what does he compare with the ordinary things and events listed below. Be sure to respond in complete sentence format. Example: He compares cannon balls to words: â€Å"Else if you would be a man, speak what you think today in words as hard as cannon balls, and tomorrow speak what tomorrow thinks in hard words again, though it contradict every thing you said today. † A. planting corn- Planting corn is compared to basically reaping what you sow. No reward can come unless one puts in hard work, pain, and suffering in life, just like the work that goes into planting and harvesting corn. B. an iron string- An iron string is compared to trust in oneself. ? C. lay- Clay is compared to aspiring men who must let themselves be molded by the â€Å"Almighty effort†. * * â€Å"That government is best which governs not at all;†. Thoreau’s essay, inspired by a night in jail, was a bit biased against the government. Thoreau’s theory of how he believes a government should operate is simply not feasible- it is not reasonable to protest the operation of government policies by breaking the law, and then criticizing the government after spending a night in jail; the government is needed to stabilize a country, to provide order amidst chaos, and to ensure common welfare and health. The government has many functions in a country, and nothing could be accomplished without it- for example, a stabilized economy. Now, some people would argue that the government causes inflation and economic depression, but it is also the only thing that can stabilize it and bring it back into an upswing. By evidence of the Confederate states, before they became the United States, trying to be a united group but having separate small governments does not work. A government with even minimal power cannot collect taxes, enforce its laws, or protect its citizens. Chaos would then ensue. Chaos is also caused by lawlessness, which is in turned caused by a weak government. A wonderful example is the early United States. They attempted a Confederacy, a band of loosely tied states whose government had no real power. They states fought, the people fought against the states, it was mayhem – every man for himself. Laws were broken and justice was exacted in the form of revenge. There was no safety, no guarantees, no order. But with a strong government in place, society can function normally and live in relative peace. There is a system in place to protect, to lead, to help. Without it, all hell breaks loose. And hell is a place of misery and sickness, which is another thing that the government typically seeks to remedy. They may tax their people, but that money Thoreau refused to give up would be redistributed out to people in need. It goes to homeless shelters, veterans, old retired folks, a sick single mother, a young adult struggling to make it out of the ghetto. The government is there for the common good. It helps out the people, because the people elect its officials. There may be a handful who disagree, but the government is typically run by the majorities wishes, so that the majority of its people are at least satisfied, if not happy. A single person can be smart, but people as a collective group are stupid. They are like sheep- they require guidance and leadership in order to run like a well-oiled machine. Therefore the government must have power, and use it to govern. There will always be a andful of people like Thoreau who oppose the government, and argue for the underdog because they feel that the system has not worked in their favor, or even hindered them. But overall, a government is designed for the common good, and governments like the USA and many European countries are doing just that. But there is no point to a government that does not govern, for then it is worse than having none at all. The government is required to ensure the common good, health, and order is enforced and the majority of its people are safe and happy.

Use of Orthotics in Fall Prevention - 755 Words

Orthotics use in Fall Prevention Falls are a common and complex geriatric syndrome that cause considerable mortality, morbidity, reduced functioning, and premature nursing home admissions. Falls have multiple precipitating causes and predisposing risk factors, which make their diagnosis, treatment, and prevention a difficult clinical challenge. Identifying effective interventions to prevent falls and fall-related injuries among older adults is a major area of research and policy development in geriatrics. Several published clinical guidelines review the evidence for fall prevention strategies and provide recommendations for assessment and intervention (Rubenstein Josephson, 2006). Since falls are a frequent obstruction to independent living among elderly persons, there has been a growing consciousness of the incidence of falls which has led to the development of a lot of community-based fall prevention programs for older adults. Yet, the potential impact of these programs is reduced by the lack of research on facto rs that may influence older persons decisions to accept or reject fall prevention behaviors. In an exploratory descriptive study done by Aminzadeh Edwards, (1998) a focus group approach was used to draw out qualitative data on seniors views on the use of assistive devices in fall prevention. Four focus group interviews were carried out with a convenience sample of thirty community-living older adults in Ottawa, Canada. The interviews documentedShow MoreRelatedJuvenile Osteoporosis And Its Effects914 Words   |  4 Pagesdeformities, including abnormal curvature of the thoracic spine (kyphosis), sunken chest, or a limp.†   (Children’s Hospital of Wisconsin). Juvenile Osteoporosis is difficult to define and is usually suspected when a child suffers a fracture without a serious fall.   Tests to confirm this diagnosis include a full family medical history, a skeletal x-ray, bone density test, and blood tests (Children’s Hospital of Wisconsin). Dual-energy X-ray absorptiometry (DXA) is the most commonly used method for evaluatingRead MoreTemporarily Help Memory And Thinking Problems Essay1243 Words   |  5 Pagesstop tau proteins in the brain from becoming impaired (3). Tau protein, which normally stabilizes the nerve cell, becomes damaged and tangled and ultimately destroys the neuron in Alzheimer’s disease. Additionally, studies are underway regarding the use of intranasal insulin therapy as a possible treatment (3). Research has been limited by the fact that living brain tissue of Alzheimer’s patients cannot be removed for study. Within the past few years though, stem cell scientists have successfully convertedRead MoreMedicare and Medicaid3482 Words   |  14 PagesTable of Contents Executive Summary 2 Summary Statement 2 I. Introduction 3 II. About Medicare 4 III. About Medicaid 5 III. Fraud amp; Abuse of Medicare 7 IV. Fraud amp; Abuse of Medicaid 8 V. Prevention Program Methods/Reform for Medicare amp; Medicaid 9 VI. Conclusion 12 References 13 Executive Summary With the ever-changing difficulties of our health insurance landscape, the government has taken a more active role in the health care and well-being of American citizens. WithRead MoreSymptoms And Treatment Of Diabetes Mellitus Type 15889 Words   |  24 Pagespersistent proteinuria, decreased glomerular filtration rate, labile blood pressure, and/or hyperkalemia ââ€"‹ Cardiologist for associated cardiovascular disease management ââ€"‹ Ophthalmologist to screen for diabetic retinopathy ââ€"‹ Podiatrist for orthotic footwear and prevention of diabetic foot ulcers ââ€"‹ Mental health specialist for depression, self-harm or blatant disregard for self-care, severe anxiety, diabetes-related distress, and/or cognitive impairment TREATMENT OPTIONS †¢ Therapeutic lifestyle modificationRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesCommittees on Education and Labor, Ways and Means, Oversight and Government Reform, the Budget, Rules, Natural Resources, and the Judiciary, for a period to be subsequently determined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned A BILL To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. 1 Be it enacted by the Senate and House of Representa-